Where to place the search icon in home screen? Check out the trends followed by leading apps in E-commerce, Payments, Video Streaming, Social Media.


If thousands of people are trying to place an order, while your business is facing issues with supply chain (caused by factors like lockdown), how do you manage?

Token system to get a delivery slot on bigbasket


How would you as a Product Manager quantify the need of this feature?

Firstly, why do you think LinkedIn built this feature?

You maybe aware of this — As an author, you can always “choose who can see your post”. Is it anyone, connections only, or a specific group. If you choose “anyone”, then basically anyone on LinkedIn could view, like and comment on your post.

Since the “Like” feature only has positive vibes ( Love, Like, Insightful, Curious, Celebrate), the only way through which someone could negatively / disrespectfully interact with your post was through comments.


1,000,000,000 monthly active users. They must have got it right.

Most updated version of Instagram [22 Sep 2020] — Introduced Reels

A LinkedIn connection shared the below screenshot and asked me — “Looking at the position/placement of these actionable buttons, can we guess/conclude what exactly Instagram wants its user to do? Can we guess, what is the business approach of Insta through a simple design?”


Initiatives by Product, Engineering, Marketing, HR, Supply Chain Management & Operations

“There are decades where nothing happens; and there are weeks where decades happen” — Vladimir Lenin

Online grocery is seeing an unprecedented demand due to the lockdown. So as a Product Manager at bigbasket (India’s largest online grocery supermarket), I would love to share our story since lockdown — Serving 30,000 customers on March 23 to whooping 3,00,000 customers by end of April 2020.

What happened to bigbasket during the lockdown?

3–6x surge in demand

Spike in the number of people searching our brand name

Just when the lockdown was announced, the Google Trends data shows a spike in the popularity of terms — online grocery and our brand name. This means a lot of people started…


A way to Improve Conversion Rate of New Visitors

User’s interests and personalized list
Show what customers prefer, not the banners that we would prefer.

Problem Statement

How can the product help first time online grocery shoppers to build their basket quickly?

As a customer — How do you start shopping in an online grocery app with 50,000 products?

We don’t want first time visitors to land on page filled with banners and expect them to explore on their own! Rather we want to ensure they see what they would like to see and not what we would like to show. That’s basically personalizing your products discovery. Now how do we do this was the problem which we solved in Designathon competition held at bigbasket.

Personalization is…


My answers to FAQs on what do companies look for, to kick start your PM journey.

According to 2020 Emerging Jobs Report by LinkedIn, Product Owner / Growth Manager is ranked as top 6th in India & top 15th in US.

PM roles are pretty exciting but there’s no such graduation course to become a PM. Many folks who are interested to know about product management, often ask me what it takes to be a good PM.

Pragmatic Leaders gave me an opportunity to share my journey as a product manager. I hope I was able to answer some of the commonly asked questions.

You don’t need an MBA to become a PM!

Could you share your experience of transitioning to Product Management from Software QA Engineer role?

I would say…


Design for people, Use people language

How do you search — nail paint or nail polish?

What’s the main goal of a banner in a home page?

Clicks (that is, we want people to click on the banner and explore)

How can we ensure the best CTR (Click Through Rate)?

If users can easily associate the words they see with the words they have in the mind, there’s a higher chance of clicking on the banner. This is because it requires less mental effort to perceive. Let’s call it ‘Association’.

For example, we can very quickly relate to ‘floor cleaner’ compared to ‘surface cleaner’.

How do we ensure association?

Internal search data can reveal very interesting insights. For example, we may use fancy words like nail paint, nail color in the banners and marketing campaigns. …


Always wanted to attend a Google event and I must say it was the best event I’ve ever attended!

It was most useful for Android & PWA (Progressive Web App) Developers, Product Managers.

The event had 2 tracks — Chrome track & Android track. I mainly attended Chrome track and here’s what I learnt:

Chrome Track — Highlights:

I. Flutter (Want to have a single code base and launch the apps soon?)

An open-source UI SDK, which can be used to develop applications for Android, iOS, Windows, Mac, Linux, and the web.

E.g. In Dream 11 company, the time from development to launch reduced…

Bhavana A S

Product Manager by profession. Designer by heart. PM case studies, UX design teardown, SEO, E-commerce. Ex-Bigbasket, Eltropy.

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